About Kestrel Lane

We build reporting tools for teams that do not have a data department.

Kestrel Lane started in Rotterdam, NL as a side project to help a friend's online shop understand why visitors left before buying. The reports were useful enough that other shops asked for them, and the side project became a small company.

We are a team of four. We answer our own support email, and we would rather build one feature properly than five features halfway.

What we believe

Numbers are only useful if someone can act on them. Every report we make ends with a suggestion, and every suggestion is something a small team can do in a week.