Blog

Notes on reading your numbers and running a small online business.

• How to read a funnel report without a statistics degree

  2025-02-11

  Four numbers tell you where customers drop off. Here is what each one means and which to ignore.

• Why we stopped tracking everything

  2025-03-26

  We cut our event list from 140 to 22 and the team started using the data again.

• A one-page monthly report your manager will actually read

  2025-05-07

  A template with five blocks that fits on a single page and survives being forwarded.

• Choosing an attribution window that matches how people buy

  2025-07-15

  Seven days or thirty? The answer depends on how long your customers think before buying.

• From spreadsheet to dashboard: when it is time to move

  2025-09-02

  Spreadsheets are fine until they are not. Three signs it is time for something more automatic.