Small-shop conversion benchmarks 2024

What 600 small online shops saw across the year.

This document covers the figures and methodology for the period. Numbers are drawn from our own aggregated usage data and rounded to the nearest whole percent.

Where a figure is estimated, we say so. Where we changed how something is counted, the change is noted next to the table it affects.

If you have questions about any part of this document, write to us and we will reply within two working days.